American Iron Magazine Articles

Indian Motorcycle Reveals 2024 Lineup Featuring the New FTR x 100% R Carbon, Indian Challenger Elite and Redesigned PowerBand Audio

The FTR x 100% R Carbon
Courtesy of Indian Motorcycle Company

Get ready to rev your engines! Expect a thrilling new ride with the exclusive tag team of Indian’s 100% R Carbon and FTR! Together, they have created a limited edition of 400 motorcycles, bringing the full force of American muscle to the streets! For the ultimate combo of style and exclusivity, check out the 2024 Indian Challenger Elite! It has been given a total makeover, with the Powerband Audio system setting a new standard for pure audio bliss!

Rev up your engines for a wild ride with Indian Motorcycle, America’s OG two-wheeled legends, as they join forces with the motocross masters 100% for a one-of-a-kind collaboration. With a revamp of their entire 2024 lineup, Indian Motorcycle is bringing you the ultimate in style and exclusivity, featuring the limited-edition FTR x 100% R Carbon motorcycle that will have you kicking up dust like a true American outlaw. Plus, don’t miss the completely redesigned PowerBand Audio system, setting a new standard for premium motorcycle audio.
From the sleek and savvy FTR street bike to the Scout and Chief cruisers, and a range of touring models including the Indian Super Chief, Indian Springfield, Chieftain, and Indian Challenger, Indian Motorcycle’s 2024 lineup is jam-packed with iconic style and world-class performance. Get your motor running and head out on the highway with Indian Motorcycle’s top-of-the-line Roadmaster and Indian Pursuit models. Let’s ride!

Indian Motorcycle’s Impressive Growth and Rider Feedback
Mike Dougherty, President of Indian Motorcycle, expressed his amazement at the brand’s growth in recent years. Indian Motorcycle has expanded its line of motorcycles, introducing a range of new models and trim options that cater to the diverse tastes and needs of the global riding community. Riders are increasingly choosing Indian Motorcycle, as the brand continues to grow in market share and retail volume worldwide. The brand has received fantastic feedback from riders, which has allowed it to refine and enhance its lineup and accessories based on these valuable insights.

Holy Harley Quinn! The President of Indian Motorcycle, Mike Dougherty, is absolutely gob smacked by the brand’s explosive growth! With a whole new fleet of motorcycles, Indian Motorcycle has hit a home run with riders worldwide, offering a smorgasbord of models and styles to fit every rider’s taste and needs. And the best part? Riders are loving it! The Indian Motorcycle community is expanding by the day, with riders all over the world singing praises about the brand’s killer lineup and snazzy accessories. With such fantastic feedback, Indian Motorcycle is taking the rider’s words to heart and using them to make their lineup even better!

Close up of PowerBand Audio and dash
Close up of PowerBand Audio and dash Courtesy of Indian Motorcycle Company

FTR x 100% R Carbon
Picture this: Indian Motorcycle and 100% coming together to celebrate the fearless riders who dare to be different! With their deep roots in motocross, these two all-American brands have been carving their names into the motorcycling history books for over a century.

Introducing the FTR x 100% R Carbon, a bike that screams performance and style! Taking inspiration from 100%’s action sports background, this motorcycle is a showstopper with a Blue Candy carbon fiber tank, headlight nacelle, seat cowl, and front fender. The bright white powder-coated frame pops, while gloss paint finishes and red accents give it a high-quality fit and finish.

With only 400 limited-edition bikes produced, the FTR x 100% R Carbon is a rare slice of Americana. Even more upgrades and details set it apart from the top-of-the-line FTR R Carbon, including race-ready Öhlins® front forks and a rear shock spring, blacked-out custom detailing, and Gilles Tooling parts.

But this bike is not just about looks! The FTR x 100% R Carbon boasts a 92 kW, liquid-cooled V-twin engine with 118 Nm of torque, radially mounted dual-disc Brembo® brakes, and a 101 mm Touchscreen Display Powered by RIDE COMMAND with turn-by-turn navigation*, Bluetooth® connectivity, and three selectable ride modes- Rain, Standard, and Sport.

And, if you’re lucky enough to get your hands on one of these beauties, you’ll also receive a complimentary pair of Indian Motorcycle x 100% sunglasses from the co-branded collection.

So, what are you waiting for? Only 250 FTR x 100% R Carbon bikes are available outside of North America, and they’re already shipping to international dealers. Contact your local Indian Motorcycle dealer today and get ready to take on the road with style and attitude!

Indian Challenger Elite
Get ready to rev up your engines and take on the open road with the 2024 Indian Challenger Elite – the ultimate American bagger. With only 325 available worldwide, this rare ride boasts a custom Charcoal Candy paint scheme that is sure to turn heads. Comfort is key when it comes to long rides, and the Indian Challenger Elite delivers with its first-class amenities, including a custom-stitched seat and Indian Motorcycle’s all-new, completely redesigned PowerBand Audio system.

This bagger packs a mighty punch with its class-leading 90 kW PowerPlus engine, offering unbeatable V-twin performance and passing power. Plus, the Indian Challenger Elite comes loaded with premium features, including adjustable rear suspension preload, Smart Lean Technology, an adaptive LED headlight, and three selectable ride modes. Whether you are cruising two-up or solo, this bagger offers the ultimate style and exclusivity.

But that’s not all – the Indian Challenger Elite’s upgraded PowerBand Audio system raises the bar for premium audio. The 100-watt speakers deliver increased volume, clarity, and more bass, while the new Bass Boost Tune makes the music come alive with deeper bass lines. Plus, the custom-inspired style and intuitive audio controls make this audio system the perfect addition to your ride. And with seamless installation and a factory warranty, riders can take their audio system up to 800-watts and fully customize their settings for a personalized listening experience.

2024 Model Year Lineup
The 2024 Indian Motorcycle lineup is everything you could wish for, and then some! Their baggers and touring models are getting a little TLC with a sleek new paint job on dash visors, storage doors, and gauge bezels. Glossy finishes are the name of the game!
For a full list of models and colors available in the Europe, Middle East, and Africa region, head over to the online version of this Press Release at IndianMotorcycle.Media. But wait! If you want to know pricing and availability in your area, get in touch with your local Indian Motorcycle press contact.


Indian Motorcycle is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion are reignited under new brand stewardship. To learn more, please visit

INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian Motorcycle International, LLC. Always wear a helmet, protective clothing and eyewear and insist your passenger does the same. Ride within the limits of the law and your own abilities. Read, understand, and follow your owner’s manual. Never ride under the influence of drugs or alcohol.

Discover the Legacy of Indian Motorcycle: America’s First Motorcycle Company®
Since 1901, Indian Motorcycle has captured the hearts of motorcycle enthusiasts worldwide, earning its status as one of America’s most iconic and legendary brands. Its unrivaled racing success, innovative engineering, and numerous industry firsts have solidified its place in history. Today, under new brand stewardship, the passion and heritage of Indian Motorcycle continue to thrive. For more information, visit Please note that INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian Motorcycle International, LLC. It is important to always wear a helmet, protective clothing, and eyewear, and ensure that your passenger does the same. Always ride within the limits of the law and your own abilities, and follow your owner’s manual carefully. Lastly, never ride under the influence of drugs or alcohol.